Predicting Tomorrow’s Customers: How Voyantis’ $41M Series B is Revolutionizing Customer Value Intelligence

By Dana Bublil

In an era of unprecedented digital transformation, the rules of business growth are being fundamentally rewritten. Traditional marketing playbooks are becoming obsolete as companies grapple with skyrocketing customer acquisition costs, evolving privacy regulations, and increasingly complex customer journeys. At this critical juncture, Voyantis, a Tel Aviv-based AI innovator, has emerged as a transformative force in the growth marketing landscape with a fresh $41M Series B round led by Intel Capital, bringing their total funding to $60M.

The Evolution of Customer Intelligence

The traditional approach to customer acquisition has relied heavily on immediate conversion metrics and short-term ROI. However, this methodology fails to capture the true value of customer relationships over time. Voyantis recognized this fundamental gap in the market and developed an innovative solution that addresses these challenges through sophisticated machine learning models.

Their platform combines deep learning networks for pattern recognition, Natural Language Processing for intent analysis, and reinforcement learning for optimization. Beyond basic predictive capabilities, Voyantis offers what could be called “Predictive Analytics 2.0”, in other words, providing real-time value prediction at the user level and multi-dimensional forecasting across the entire customer lifecycle.

But the platform doesn’t stop at providing insights, it acts on them too. Through dynamic audience segmentation, and real-time budget allocation optimization that are based on the predicted value of every individual customer, Voyantis transforms the “Growth”beyond a traditional approach characterized by discrete stages into a holistic, customer-centric and aligned end to end process, spanning from Acquisition, to Conversion, through nurturing and all the way to retention. Their system enables companies to create unified customer profiles across touchpoints, predict lifetime value, and deliver personalized experiences at scale at every step of this unified process.

Born Before the AI Boom

The success of Voyantis is deeply rooted in its leadership team. CEO Ido (previously sold his company to Kaltura) and CTO Eran (sold Adience to MarketTech) bring proven entrepreneurial experience and deep technical expertise. Their prescient focus on AI capabilities long before it became an industry trend led them to develop a scalable architecture capable of supporting enterprise needs.

This foresight has paid off remarkably. Voyantis has achieved triple-digit ARR growth for two consecutive years, expanded into enterprise accounts including Miro, Rappi, and Moneylion, and built a team of 66 employees with an impressive 70% focused on R&D. Their emphasis on technical excellence and strong company culture has attracted top talent and driven continuous innovation.

Transforming Growth Operations

The impact of Voyantis extends far beyond traditional Growth metrics. By shifting focus from simple cost per acquisition to predicted lifetime value, the platform has fundamentally changed how companies think about the approach to growth, from customer acquisition and all the ay to retention. In a privacy-first world, they’ve pioneered new approaches to multi-touch attribution that align with contemporary privacy requirements while delivering superior results.

Their system adapts to changing market conditions in real-time, using sophisticated machine learning models to identify patterns and opportunities that would be impossible to detect manually. This automated optimization extends across channels, creating a unified approach to customer acquisition and engagement that breaks down traditional silos between marketing

The Next Chapter in Growth Marketing

As privacy regulations evolve and traditional marketing methods become less effective, Voyantis’ privacy-first approach and sophisticated AI capabilities become increasingly valuable. The company’s vision extends beyond customer acquisition to AI-driven upsell strategies and predictive retention programs, working toward creating integrated growth optimization systems that manage the entire customer lifecycle.

Their approach to first-party data activation is particularly noteworthy. Rather than simply collecting and analyzing data, Voyantis helps companies transform their first-party data into actionable intelligence that drives business growth. This capability becomes increasingly crucial as third-party data sources become less reliable and privacy regulations more stringent.

The future of marketing operations will be AI-first, not just AI-enhanced. As automated decision-making becomes the norm, human marketers will focus on strategy and creativity. This shift represents a fundamental change in how marketing teams operate, moving from reactive campaign management to proactive, data-driven strategy development.

A New Era of Growth Marketing

Voyantis stands at the forefront of this transformation, demonstrating that the future of growth lies not in spending more, but in spending smarter through sophisticated AI-powered customer intelligence. Their platform represents a fundamental shift in how companies approach customer acquisition and retention, moving from gut-based decisions to data-driven strategies that optimize for long-term value.

Target Global’s early investment in Voyantis reflected our belief in this vision, and their subsequent success has only strengthened our conviction. The company’s rapid growth, strong customer adoption, and continued innovation in AI-powered marketing technology position them uniquely to lead the next generation of growth marketing solutions.

For businesses serious about competing in the AI-first era of marketing, Voyantis is becoming an essential platform that will define the next decade of growth strategy. As the industry continues to evolve, their commitment to innovation and deep understanding of both technical capabilities and business needs sets them apart as a true pioneer in the field of customer value intelligence.